What Canadian cannabis firms got wrong and their path forward: Q&A with former Bacardi exec Rob McPherson

Large Canadian cannabis producers and their financial backers got a lot wrong in the lead-up to legalization. And not much has changed. Instead of focusing on consumer segmentation and proving out their businesses, they built massive facilities – “cathedrals to cannabis plants” – because that’s what investors wanted, said corporate adviser and former Bacardi Canada […]

What Canadian cannabis firms got wrong and their path forward: Q&A with former Bacardi exec Rob McPherson is a post from: Marijuana Business Daily: Financial, Legal & Cannabusiness news for cannabis entrepreneurs